Our story 🤍

SB By Mimi

My name is Aminah Fofana, affectionately known as Mimi, the founder of SB by Mimi.

Some stories begin with love.
Mine began with him.

My father was my safe place, my biggest supporter, and the one who saw something in me before I ever saw it in myself. Being his favorite daughter wasn’t something I took lightly—it was something I felt in every moment we shared, in the way he protected me, believed in me, and loved me without condition.

Then one day, everything changed.

I lost him…
without the chance of saying goodbye.

That kind of loss doesn’t just break your heart—it changes you. It leaves you searching for pieces of yourself you didn’t even realize were tied to them. For a long time, I felt lost. I didn’t know how to move forward, how to heal, or even who I was without him here.

But grief has a way of quietly reshaping you.

As I continued my healing journey, I kept asking myself a question:

How do I carry someone with me when they’re no longer here?

So I spent years learning how to live with grief. I went to therapy. I visited his grave. I talked to him in moments when I needed guidance, comfort, or simply to feel close to him again.

Over time, I realized I didn’t want his memory to exist only in photographs or special occasions. I wanted something that could become part of my everyday life. Something beautiful. Something meaningful. Something that would remind me that love never truly leaves us.

That’s when the idea for SB By Mimi began.

Because beauty has always meant more to me than appearance. It’s personal. It’s feminine. It’s meaningful. It lives in the little things we wear, the way we care for ourselves, and the beautiful moments we create every day. Those little things become part of our stories, our memories, and the moments we never want to forget.

What began with jewelry became my way of keeping his legacy alive

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I feel that creating something beautiful and meaningful is my way of carrying his love with me every day

Every collection represents love, remembrance, strength, and the beauty that can grow from healing. What started as a way to stay connected to my father became something much bigger—a brand built on the belief that the people we love never truly leave us. They continue to live through the lives we build, the memories we carry, and the beauty we choose to create.

SB was his nickname.

Mimi is mine.

And together, this brand is our story.